Tactical articles on lead follow-up, storm chasing, estimate close rates, automation, and the unglamorous systems that separate seven-figure roofing companies from one-truck operations.
Picking the right CRM for your roofing company comes down to five questions most contractors skip. Here's the framework that actually works.
Storm leads are different. The homeowner is stressed, the insurance clock is ticking, and three other roofers are texting them right now. Here's where most roofers bleed jobs.
Industry average estimate close rate is 25 to 35 percent. Top roofing companies hit 50 to 60. The gap isn't price — it's follow-through.
Every roofing company has the door-knocking debate. The fastest-growing operations stopped picking sides — and started feeding both pipelines into one CRM.
Insurance work is a follow-up business. Most roofers lose insurance jobs not in the inspection — but in the silent stretch between the claim and the install.
Sales pages promise 10x ROI. Reality is messier. Here's what year-one actually looks like for a roofing company that implements a CRM well.
You don't need 50 automations. You need five that run flawlessly. Build these first, in this order, and ignore everything else until they're earning.
Google reviews drive 60 percent of map-pack visibility. Most roofers stuck under 20 reviews are making the same five mistakes — and all of them are fixable.
Most roofing pipelines have too many stages and not enough triggers. A pipeline isn't a graveyard for old leads — it's a forcing function for the next action.
This is the question every roofing company asks at some point. The honest answer: they're not the same category — and most growing roofers eventually run two of them.
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