Word-of-mouth is the highest-converting lead source in roofing, but most contractors leave referrals to luck. Once the final invoice is paid, they never contact the homeowner again.
The 1-Year Roof Anniversary Automation
365 days after job completion, your CRM automatically sends a friendly SMS: 'Hi [Name], happy 1-year roof anniversary! We wanted to check in and see how the new roof is holding up. If any of your neighbors are looking for a roof check, send them our way and we'll send you a $250 Visa gift card for every completed referral!'
Why referral automations work
- →Zero acquisition cost compared to $150+ pay-per-lead ads
- →Referred homeowners close at over 60% rates
- →Keeps your brand top of mind when storm hail hits nearby neighborhoods
Combine referral pings with automated Google review collection to dominate your local market organically.